About

I'm John Cliff Alvarez, a Product Designer with over 10 years of diverse experience in visual and multimodal content creation. My background in illustration and graphic design allows me to deliver captivating and user-centered experiences, now enhanced by my expertise in generative AI and prompt engineering.

I have led art direction for major brands, including creating an interactive app for Wild Turkey that engaged event attendees with the brand's rich history and reimagining the 101 Bold Nights website with a fresh, dynamic visual design and improved information architecture.

My design philosophy focuses on user-centered principles, emphasizing accessibility, functionality, and ethical design. I’m also committed to exploring emerging technologies such as Augmented Reality (AR), Extended Reality (XR), and AI advancements to revolutionize digital interactions.

Outside of design, I’m dedicated to fitness and nutrition, enjoy exploring new cultures, and am deeply interested in the gaming and film industries. As a lifelong learner, I continually seek new skills and insights. When not immersed in design, I indulge in imaginative movies and thought-provoking books and am passionate about pursuing a career as a Character Designer, reflecting my profound love for drawing.